Services
We know that choosing the right partner to develop your website can help your practice immensely in this age of internet marketing. Advice Media has designed, built and managed websites since 1998. Our websites utilize the most advanced, search engine friendly technology backbones, yet have simple, easy-to-use interfaces so that non-technical users can add content simply and quickly. Our websites are designed so that you can maintain them yourself or let us do all the work. Our flexible options allow you to pick the plan that is right for your interest level and your budget. Contact us for a quote or learn more about our services using the following links:
Website Design
Advice Media has specialized expertise at designing websites for healthcare professionals, especially plastic surgery practices. We have helped plastic surgeons market themselves on the Internet since 1998. Our team is experienced, knowledgeable, creative and willing to do whatever it takes to make you successful. We understand how to market to your prospective patients, from the overall look and feel to the content required to the intricacies of layout to drive lead generation.
Your website often provides a prospective patient with a lasting first impression and acts as an ambassador to your practice. You need to have a website that is attractive, informative and makes it easy for a patient to reach you through different calls to action. Our designers, programmers and content writers have extensive experience creating websites that do just that. Contact an Account Executive to learn how we can give you unique.
Website Management
Once you have a consumer-friendly website, you must maintain it. This includes making sure it is up and running 24×7, that email works, that content gets updated, that your traffic is getting better and is converting. Advice Media can take over all these responsibilities for you and let you focus on what you do best–being a surgeon. Whether you are a current customer or want to transfer management to us, we can help. We can even make the transfer process simple and pain free for you. Contact an Account Representative to learn how we can help you build your practice.
Website Visibility
Having a modern, beautiful, patient friendly website is necessary in today’s healthcare environment, but it is not enough. Your website also has to be visible to prospective patients who may not know where to look for it. That’s where our website visibility services will help you. We have been helping websites to achieve high visibility since 1998 and have legions of first page Google rankings we can point to as evidence of skill at this endeavor. We perform both search engine optimization (SEO) and search engine marketing (SEM) to ensure your practice will be seen.
SEO – Search Engine Optimization
Search engine optimization services (SEO) improve your organic search rankings so that patients can find you in the major search engines like Google, Yahoo and Bing. Studies have shown that consumers use organic search listing more than paid listing and trust the organic search listings more than paid listings. Our SEO services help to ensure that your practice will be visible in these organic searches. We have years of experience achieving excellent results for highly competitive national and local search terms. Contact an Account Executive to learn more about our SEO services.
SEM – Search Engine Marketing
SEO takes time to implement. The major search engines like to see SEO develop slowly. In fact, rolling it out too fast can result in the search engines penalizing your ranking. Search Engine Marketing (SEM), on the tother hand, can put you at the top of the listings right away. SEM refers to paid search advertising. On Google, these are the listing in the yellow box at the top of the search results page and in the right hand column.
Bidding strategies for SEM are extremely complex. The search terms to use, times of day and other variables can have a tremendous impact on how much you spend. It is important to align with a partner who understands how to help you achieve the most from your SEM budgeting. We will stay within your budget, calculate ROI and help you to effectively turn SEM into a stream of patients to your office.
Social Media Strategy
Did you know that 25% of all Internet activity is Facebook activity? Facebook may be the largest, but it is far from alone in the social media landscape. Social media has become the next marketing forum and provides a tremendous way to connect with current and prospective patients and to build your brand. If starting or enhancing your social media presence seems daunting, let us help. Contact an Account Representative today.
Internet Video
Every year the internet gets more visual and more like TV or the movies. Increases in internet bandwidth and falling prices for Internet video have driven the change. One of the most powerful and effective ways to engage your website visitors is through a high quality multimedia experience. High definition internet video allows you to take your message directly to your prospective patients while giving them a reason to stay on your website and contact you for an appointment.
Advice Media will produce your internet videos, make sure they are integrated into your website and will perform video optimization so that your videos can be found by the major search engines like Google, Yahoo and Bing. Contact an Account Representative about video production and be on the cutting edge of Internet marketing.
